Rebrand

“Sometimes good things fall apart so better things can fall together.” – Marilyn Monroe

“What lies behind you and what lies in front of you, pales in comparison to what lies inside of you.” – Ralph Waldo Emerson

“Snell Mail” was a great name for that phase of this postcard project that I have been doing for about 25 years—while it lasted. But here’s the thing: that name doesn’t fit so well anymore. I am going through a divorce and Snell was his name (and my kids’) but it was never mine. It was a name I wore gladly as a symbol of our little family, wrapped up in it like a borrowed oversized hoodie. Now is the time to go back to something that fits better and reflects where I am now. I am slowly reclaiming my maiden name, Hovie. It’ll take a while for the change to be complete, but this seemed the best place to start.

So here I am, coming out of my shell and getting back to work. I have a new card on the drying rack right now that will get sent out soon (fingers crossed). And some fun ones in the sketchbook dying to come out!

From now on each card, will have a QR code that will link to a blog post that talks about the creation of the card. Keep an eye out for it.